the classical market research

in brief:

professional marketing needs consequent market and product research. Prorata develops a suitable concept in cooperation with the customer:  It is not only fixed when, how and where we ask, but also the ideal solution of customer's demand will be found.   

intention:

Checking the acceptance of products, logos, claims and also service for decisions in marketing and product development. 

method:

Ad hoc – market and panel research: field, studio, CATI, products, packages, labels names, logos, claims, concepts, B2B, international research and coordination. 

results:

standard analysis – tables and texts, crosstables, graphics, statistics, statements and recommendation.